Ginch Gonch has announced the titles of their 2010 collections!
First there's the "Fruit Juice" collection which will apparently be an array of "punchy solids". Juicy!
And then there's the "I Love" collection... No official images or details have yet been dished out but based on this promotional ad, I just might be in love with "I Love"...
Ginch Gonch "openly denounces any and all forms of boring tighty whities, blah-boxers, and granny panties" with their new ad campaign and melodramatic website touting the extreme measures they will go in order to end the reign of banal undergarments.
All of GG's designs have steered well clear of the average and generic since their inception in 1984, always with a wry sense of humor, a sexy fit, and holding to their slogan "Live like a kid!"
Being the proud owner of at least a dozen (probably more) pairs of the fun and funky designs by the Montreal-based company, I openly join my comrades in their mission to end the centuries-old oppression of plebeian skivvies!
Cry Ginch Gonch! And let slip the briefs of war!
Below is an original video by one of our brothers in arms who bravely shares his vision of what use, or lack thereof, tighty whities have in this ever-evolving and fashion-forward world!
I really do heart underwear. And I think my passions for it show.
Stop it, you know what I mean.
Someone once told me that I have "the underwear of the gods." Which lead to a completely ridiculous conversation about how the gods didn't wear underwear except on Olympus' monthly Gay Night which is kind of redundant since homosexuality was a prevalent part of Greek culture and history, etc., etc.
Point is I have great underwear. And so should you.
Here are some good places to shop for fashion undies online:
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